Product brand development by Nordern
Delicious, fizzy and full of good ingredients. Introducing Juizzzy premium sparkling lemonades with 15% fruit content and 100% Nordern Design oomph! Cheers!
When Nordern was tasked to develop the new brand identity for Juizzzy, a premium sparkling lemonade, including the new label design, we did what any responsible design studio would do, we raised a toast! An awesome task job for any graphic designer: A delicious product. Lots of creative freedom. An awesome client! Nordern accompanied the design process from the concept phase, to key visual designs and finally to the first sample wrap-around labels for the various innovative flavours developed by the client.
The goal was to create an appealing design for a premium positioned product that is natural, sophisticated and has a modern look & feel. It didn’t take long until the first design proposals were ready, with the clear favourite concept leaning towards a modern and bold look for the drink – a bit of fine tuning and voila, the Juizzzy brand was born. Our simple approach of combining illustrated visuals of the ingredients combined with a strong and modern typography gave the new brand its fruity face.
Zesty. Zippy. Zuper Delicious.
Refreshing lemonade meets Nordern design. Best served chilled.
How can a brand new and unique taste experience be conveyed visually and at the same time stand out from other lemonade drinks? Make it bold, make it modern, keep it fresh! We created a brand that visually combines the unique flavours of lemonade with coconut and lime, lemonade with pear and chamomile, or lemonade with orange and grapefruit and makes for a delicious looking drink. The combination of striking graphic elements and epic taste, that is the Juizzzy effect.
From Zero to Hero. Nordern accompanies the design process from the concept phase, to key visual designs and finally to the first sample wrap-around labels for the various innovative flavours developed by the client.
And thats a wrap
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