“I want to fight for all South African families, and tell South African stories“
– SIHLE NGOBESE
Meet Sihle Ngobese, a crusader for liberty and prosperity for all South Africans. Also known as Big Daddy Liberty, he is a public speaker, writer and vlogger that strives to create awareness and establish partnerships and services that address social and economical problems in South Africa.
Being approached by Sihle to create the visual identity for the Big Daddy Liberty persona, a vibrant and striking key visual was the starting point of our branding process which was later on applied across several social media channels, t-shirts, roll-up banners, promotional print materials, vehicle prints and more.
From logos and social media assets to wearable merchandise, vehicle liveries, promotional banners and more. An eye catching brand that speaks to the heart of South Africans.
After Facebook and Twitter, YouTube Content is created
The Big Daddy Liberty Show goes live
A few months after the initial Big Daddy Liberty brand was launched and the movement gained momentum, Nordern worked with South African television studio designers and sound developers to help create the studio artwork and the animated introduction for the “Big Liberty Show”.
The talkshow hosted by Sihle featured daily interviews, talks and discussions with experts, celebrity guests and former as well as current politicians. the show is available in various flavours on YouTube and Facebook, with further adaptations of the show being created incorporating the new visual identity of the Big Liberty Show as well as new show banners, credit screens and promotional content. Want to know more? Simply follow @bigdaddylibery on Twitter, Facebook and YouTube.
